One of our products at Transmit is Smelltu (an english version is on its way), a web-app that measures banner pageviews, clicks and ROI. According to Doubleclick, the average clickthrough rate (CTR) on their network is ca. 0.1%. Our findings are similar although the CTR we measure can vary greatly according to size and placement. Furthermore, banners with high CTRs don’t always offer the highest return on investment. Sometimes a banner with a low CTR can bring in more clicks for less cash.
Anyway, let’s say I’m the average use and my personal CTR is around 0.1%, i.e. I click on one out of every 1,000 banners I’m exposed to. I clicked on this one from IndieClick:
It’s a beautiful banner with an interesting message. It’s not animated and still got my click. So, if you’re from IndieClick and you’re reading this, what kind of clickthrough rate is this banner of yours getting?